Your Story Isn't the Problem. The Disconnect Is.
I help B2B SaaS companies align sales, marketing, and product so pipeline finally builds.
Sound familiar?
Perhaps your sales team is telling one story and marketing is telling another. Maybe product just shipped something nobody in sales knew was coming. Maybe the deck sounds right internally and still isn't landing with buyers, and pipeline just isn't building the way it should.
If that sounds familiar, it's not a people problem. It's a gap between three functions that are supposed to be moving together: sales, marketing, and product.
Nice to meet you!
I'm Beth Bock, and creating that connection between each of these teams is what I love to do.
I've spent 20+ years inside B2B SaaS companies, most recently as a GTM executive at Scaled Agile and Poppulo. I've done this work from the inside, not as an outside advisor. I've built product marketing functions from scratch, aligned enterprise roadmaps with what sales was actually hearing from customers, and helped teams find the language that finally gets a buyer to say yes.
“Beth brings so much experience and a thoughtful, practical approach to work that a lot of growing B2B companies struggle with: getting product, marketing, and sales aligned around what actually matters to the customer. If you’re wrestling with your positioning, your story, or getting those teams on the same page, Beth is absolutely someone worth talking to.”
Dru Jacobs, CMO, Scaled AgileI don't just plan the strategy. I build the function.
A sample of the launches, teams, and go-to-market strategies I've built, always alongside the people who know the business best.
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At an enterprise survey and customer experience platform, I helped shape the go-to-market messaging and launch content for their AI-native platform, aligning marketing, sales, and customer success around one launch story, with a quick turnaround.
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At an enterprise agile training and certification company, I led go-to-market strategy for the learning and certification business, keeping sales, marketing, and product aligned on pricing, packaging, and positioning.
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At an enterprise employee communications platform, I led product enablement for a $100 million business used by 4,500 customers, and helped drive 80 percent growth in closed-won opportunities for our Market Solutions line.
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At a web conferencing and content-sharing software company, I built a marketing team from scratch in under five months, including product marketing, demand gen and ops.